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Our Mission is to Create Growth and Opportunities for Individuals to Live their Dream.
- Jeff Pedersen, Founder/CEO

We are PW Companies and we build brands.

PW Companies has an international footprint, overseeing the growth, expansion and operations of globally recognized brands, Del Sol and Cariloha, which are found in more than 160 retail showrooms and 1,000+ distribution channels in 22 countries and growing. PW Companies continues to expand its reach across the globe, capitalizing on proven infrastructure, growth strategies, and long-time partnerships.

Del Sol, founded in 1994, features a unique line of color-changing clothing and accessories. Everything sold at Del Sol changes color with sunlight. Cariloha, established in 2007, specializes in comfortable, sustainable bedding, clothing, and bath goods made from eco-friendly bamboo. Everything sold at Cariloha is made from bamboo, one of the most renewable resources in the world.


Cariloha is the world’s only retail brand with stores that are completely merchandised with soft clothing, bedding, bath goods and more made from eco-friendly bamboo.

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Del Sol

Del Sol is the world’s leading brand of color-changing apparel and accessories, and the number-one promoted merchant onboard the world’s major cruise lines.

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Our Executive Team

Every good ship needs a reliable captain and an able crew. PW Companies leadership team oversees the growth and expansion and the long-term strategy of the Del Sol and Cariloha brands.

Jeff Pedersen Founder / CEO
Brent Rowser CFO / COO
Aaron Hobson EVP Marketing
Dustin Tate EVP Sales

Given our inauspicious beginnings in a cart in a shopping mall, PW Companies' success story would give even a hard-boiled Wall Street capitalist something to smile about.

Showrooms & Channels
Social Fans & Subscribers
Media Impressions

Our Brands featured in …