Our Leadership Team

Every good ship needs a reliable captain and an able crew to sail smoothly and confidently to success. PW Companies’ leadership team has a proven track-record for success, overseeing the growth, operations and long-term strategy of the Del Sol and Cariloha international brands.

Jeff Pedersen

Chairman & CEO

  • Chairman & CEO - Since Inception
  • Entrepreneur of the Year - Ernst & Young 2018 Cariloha
  • Entrepreneur of the Year - Ernst & Young 2007 Del Sol
  • CEO of the Year 2014 – Utah Business
  • MBA Pepperdine University / BS Business Finance Westminster College

Brent Rowser


  • CFO / COO - Since Inception
  • CFO of the Year 2012– Utah Business
  • Previously CFO / CTO / Controller of start-ups to $500 million companies
  • MBA Brigham Young University / BA Accounting Utah State University

Aaron Hobson

EVP Marketing

  • EVP Marketing - Since Inception
  • Oversees marketing, e-commerce, product development, sourcing, merchandising, store design, and graphic design
  • BS International Business Brigham Young University

Dustin Tate

EVP Sales

  • EVP Marketing - Since Inception
  • In addition to global sales, oversees store operations, cruise marketing, management training and customer service
  • MBA University of Utah / BA Spanish University of Utah